On a local search, the panel
is your front page.
Most businesses have a Google listing, and plenty have never opened theirs. It is still the first thing a customer sees when they search your name.
The fast half of search, done in week one.
Search work has a slow half and a fast half. We do the fast half on day one, because a ranking can take six months and the business needs customers before then.
What we set up
- Google Business Profile
- Claimed, filled in and connected. Hours, area, services, photos, and the questions answered before somebody else answers them for you.
- Reviews
- A way of asking that a customer will actually use. What they write is what appears, and we never choose, edit or arrange them.
- The basics
- Titles, descriptions and structure on every page, so a search engine can tell what each one is for.
- Local pages
- A page for each place you genuinely serve, with something on it worth reading.
- Structured data
- The markup that turns a plain blue link into a result with detail in it.
- Speed
- Page speed affects search as well as sales, so we measure it.
- Measurement
- Search Console and analytics connected on day one, so whatever happens next is visible.
- Ownership
- The listing, the accounts and the data stay in your name, and we work on them through access you can remove.
How this runs
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Baseline
Before anything changes, we record today's rankings, your profile panel and the site's scores.
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Fix
The things holding it back, most important first.
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Publish
Pages, listing and markup go up together, so they agree with each other from the first day.
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Ongoing
Monthly, measured against that baseline. If a number went the wrong way you hear it from us first.
We record what you rank for before we touch anything, so every change is measured against it.
Google Ads and social
- Google Ads
- Paid search on the terms worth buying, with the budget capped where you set it and the spend visible to you as it happens.
- Social presence
- The accounts set up properly and tied to the site and the Google profile, so somebody who finds you on one sees the same hours and phone number on the other.
- Which one your business needs first
- Ads bring in visitors only while you pay for them, and search and your Google profile keep bringing them in after you stop. We will tell you which one to start with, and it is often not the one you came asking for.
What somebody actually sees.
- With no written title or description and no profile beside it, you show up in the results and still lose the click.
Where this work is running.
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futuredrive.co.za
Future Drive
A review engine built off an audit of the real listing: branded cards for the counter and for WhatsApp, pointing customers straight at the Google profile.
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drivediva.co.za
Drive Diva
The same engine for the sister brand, built off its own listing audit rather than a copy of the first one, because the argument is different for every business.
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baseline
A client rebuild
We recorded what the old site ranked for before a line of it changed, so the new one could be measured against something real.
A review shows what the customer wrote. We never pick which ones appear and we never ask for a number first. See the rest of the work
What does your listing say right now?
We will open it before the call and tell you what a customer sees today. The call takes twenty minutes, and you keep whatever we find either way.